Monday, 16 July 2012

Brand & Marketing Manager Job in Kenya

Brand & Marketing Manager

Our client, a Boutique creative-led design agency specializing in generation of compelling and provocative design solutions seeks to recruit a Brand & Marketing Manager.

Purpose

The Brand Manager is responsible for providing the overall brand marketing for clients and communicates the clients’ strategy to the Market.

Key Roles and Responsibilities
  • Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
  • Define product strategies and road maps
  • Research and determine product weaknesses and areas to be modified
  • Develop sales tools and collaterals
  • Develop effective product positioning in the market
  • Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
  • Develop mid-term plan and financial analyses
  • Brief and train sales personnel
  • Launch and oversee advertising and media planning
  • Coordinate activities of specialists involved in the brand positioning of the products
  • Develop and implement marketing strategy to effectively reach customers
  • Communicate the value proposition of the product and influence purchase of product.
  • Provide monthly product updates to management.
  • Achieve product marketing objectives.
Skills and Abilities

Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Excellent time management skills
  • Ability to effectively communicate with all levels of the organization with the ability to adapt communication to different audiences
  • Effective interpersonal and active listening skills
  • Good writing and summarization skills
  • Effective presentation and public speaking skills
  • Strategic thinking and leadership skills
  • Works effectively with a wide variety of people
  • Encourages teamwork
  • Ability to motivate others to get results
  • Results oriented and creative
Qualifications & Competencies
  • Bachelor’s Degree, preferably in Marketing or Business Management.
  • Over 4 years work experience in marketing or branding
  • Experience managing a marketing team
  • Self starter and inquisitive
  • Preferably a lady
Qualified candidates should send their application letters and CV’s quoting relevant skills and experience to careers@kcr-hr.com.  Include your pass port photo on the resume. 
Only shortlisted candidates will be contacted

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